Exhibitor spotlight - Applied Test Systems
Ceramics Expo spoke to Robert Antolik, Vice President of Sales at Applied Test Systems, about the biggest drivers for his company, new trends in temperature increases and Ceramics Expo 2018.
Robert started his career in engineering, and his second job after graduation was at Applied Test Systems (ATS). He worked at ATS for three years, but was young and eager for new work experience. Over the course of 11 years he worked at two different furnace manufacturing companies as a sales engineer in the process heating market. He eventually returned to ATS, where he has worked for the past 14 years.
Which customer or market demands were the biggest drivers of your company’s growth during the past three years?
We are a diverse company that manufactures a broad range of materials testing machines in addition to our line of process heating equipment. Advancements in testing and new market requirements have pushed us to continuously improve our equipment, especially in the asphalt and aerospace testing sectors.
Do you anticipate that those demands will continue to be your biggest growth drivers for the next three years, or are you anticipating new trends?
Yes, I believe these demands will continue, as many of the requirements are being adopted throughout the world.
What are your areas of R&D focus, and what timeline do you anticipate for bringing your next new products to market? Can you tell us anything about those products?
Our R&D focus is to continue to evolve our equipment using innovation and modern technology. Because of the diverse nature of our equipment, our timelines vary from product to product.
What new trends do you anticipate and what market demands do you see evolving/changing over the next five years?
We anticipate a demand for temperature increases, more advanced communications from the machine, and a push for more development in the 3D printing market.
What would you say are the key challenges and opportunities currently faced by the industry?
Increased competition from China and the effects of global unrest on exporting goods are two challenges that immediately come to mind.
What is your company’s approach to strategic partnerships or joint ventures, and what kinds of partnerships are you most open to exploring?
We are always exploring new ways to work with OEM manufacturers, even if they are current competitors. We’re interested in a variety of different working relationships, regarding everything from private label units to components level parts.
What products will you be featuring at the show this year and what response are you expecting?
We will be featuring our typical process heating equipment along with a new, exclusive unit that will be launching in early 2018. This new equipment may also interest attendees there for the waste recovery portion of the show. We’re very excited about its development, and look forward to sharing more information upon its release!
Why are you exhibiting and what connections do you hope to make there?
There are several factors that go into this, but most importantly, we value the ability to meet so many of our customers in one location. Our business is not just about sales – it is a relationship that we want to build on and develop. We look forward to meeting old and new customers each year, and appreciate the diversity of industry contacts that attend Ceramics Expo.
Applied Test Systems will be exhibiting at Cermaics Expo 2018 in booth 106